International Marketing Management
Program name: International Marketing Management
Partner University: ESB Business School, Reutlingen
Double Degree Awards:
- SPbPU diploma - in Management (International Marketing Management)
- LUT diploma - Master of Arts (MA) in International Business Development
Mode of study: full-time
Course duration: 2 years: 2 semesters at SPbPU + 2 semesters at a partner university
Language(s) of instruction: English and Russian. (In case of double degree option also German language)
Program outline: The program is designed to provide comprehensive knowledge and practical skills to become true managers with high-level of leadership, analytical, cross-cultural and management skills in the field of international marketing. The course is aimed at providing business professionals and managers with the ability to apply their knowledge, skills and creativity to meet the demands of this globalized, boundless world.
General modules: Research methods in management, International marketing, International market research, International controlling, Sales management and others.
Entry requirements: Bachelor's, Specialist's or Master's degree in a relevant area is required / English language proficiency - B+ (CEFR B2) / Exam Test in a relevant field of studies / Interview in English with a program coordinator (Skype option is available)
Extra requirements (for a partner university):German language knowledge
Career opportunities:With the knowledge and practical skills acquired by completion of the course many graduates can work for large international companies as product and brand managers in B2B segment, set up their own business with international focus, and continue to study for a PhD and become research experts.