Innovative Marketing Technologies in Tourism

06 — 26 AUGUST, 2018

Are you involved into tourism business? Do you want to create the unique sales proposal for tourists in your domestic region?  Then you have to study up-to-date technologies of innovative tourist product development! And don't forget about having perfect time in the most beautiful city of Russia! Join this Summer School!

The course “Innovative marketing technologies in tourism” will provide students with hands-on practical knowledge and skills in how to cater tourists needs and wants successfully. The 3 -week programme will give you the opportunity to combine a number of marketing courses covering such topics as international tourism marketing, segmentation and targeting, consumer behaviour, digital marketing and more.

The course covers a comprehensive review of existing mechanisms for innovative tourist product creation and promotion. The emphasis is put on Russian experience. Within the module you will gain the knowledge about Russian culture, traditions and identity.  You will get the closer look at Saint Petersburg in the context of Russian culture, examine the best practices of Russian tourist industry .

The training course will be held in the format of scientific-practical discourse as close as possible to the realities of today’s international competition. Lectures, seminars and business games are to cover the most important and challenging issues of innovative marketing technologies in tourism: from theory to practice both in Saint-Petersburg and Russia. And the entertainment program will help this study to be efficient and unforgettable.

Program dates:

Arrival:  Aug 04 – 05, 2018
Classes: Aug 06 – 24, 2018
Departure: Aug 25 – 26, 2018

Duration:  3 weeks

Ects credits: 5.0

Participation fee: 550 euro 

Participation fee includes tuition fee, study materials, company visits, cultural program.


Program coordinator:
Department of International Educational Programs